Reisnet Social Media Campaign

01 — The Project

Reisnet is an Internet Service Provider offering home broadband plans bundled with OTT streaming platforms, alongside corporate internet and ERP connectivity for business customers. This project covered the ongoing social media creative for the brand.

02 — The Challenge

The offering spans several different audiences and value propositions in one brand: consumer plans at different speed tiers, a bundled OTT catalogue spanning 19+ platforms, business-facing corporate internet and ERP connectivity, and a separate partner program. All of it needed to run as a continuous stream of social content without the visual identity fragmenting across those different tracks.

03 — The Approach

Rather than one generic content stream, the creative was organized into distinct, recognizable tracks: consumer promotional posts for plans and combo pricing, a flagship recurring series ("India's Full OTT Thali") built specifically around the bundled streaming offer, business-facing creative for corporate internet/ERP and the partner program, and a parallel stream of festival and occasion posts to keep the brand present in the feed without disrupting the core promotional cadence.

04 — The Execution

• Promotional posts for speed tiers and broadband + OTT combo plans
• The "India's Full OTT Thali" series, highlighting 19+ streaming platforms on one connection
• Business-facing creatives for corporate internet, ERP solutions, and the partner program
• Occasion and festival creatives — World Environment Day, Father's Day, Maha Shivratri, and New Year — kept visually consistent with the core brand system

05 — The Final Output

An ongoing, visually consistent library of social creative spanning consumer, business, and seasonal content — built to keep a multi-audience ISP brand recognizable across every type of post it publishes, not just its core promotional pieces.